I have always loved creative thinkers and Jay Abraham is definitely at the top of the list when it comes to creative ways to think about business and make money.
He has a couple of cool thoughts from a business perspective.
Put the need of your clients ahead of you own.
You have clients not customers.
A customer is someone who buys a commodity product or service.
A client is under the care and protection of another.
There are three ways to increase the revenue in your business:
1. Increase the number of customers.
2. Increase the average transaction price.
3. Increase the frequency of transactions.
I think that over simplifies business a little bit but probably makes things a lot less complicated for growing your business than usual. He gives multiple strategies to increase all three areas and even ideas that can lead to entirely new businesses.
His idea of bringing value to others fits in with his ideas of Joint Ventures. Creating different business opportunities where two or three businesses all derive great benefit from the partnership.
The book was written in 2000 so his chapter on internet marketing is a bit dated, (He doesn’t even mention google in his list of search engines) but the book is fool of solid marketing ideas.
As of Feb 4th you can download the book for free from here